Reader Profiles NME CHECK

The NME readership proflie is used so the NME can get to know their audience more. What they buy, what music they listen to, jobs, gender etc. This infomation and research can then help the people at NME to expand and change their magazine so it appeals more to the  target audience.
The first section on the readership profile is all about main products which the target audience have and would buy. Acording to this readership profile, the average reader would spend '£372' on clothes per year, a further '£667' on audio equipment, ipods, docking stations etc. So this section in the reader profile tells the advertisers that the main audience of NME would be full/ part time employees who have the 'cash to splash'.
Because this is the first and biggest section on the reader profile, this shows the advertisers the exact products that NME readers would be interested  in buying, therefore advertisers would know what kind of products to advertise in their magazine.
The second section in the NME reader profile is all about the readers intrest in technology. This section clearly tells the advertisers what kind of hobbies and intrests the reader's inkeep, whether it's sport or gaming on the Xbox.  This section includes statistics of how much the average reader uses the internet, what they do and do likes, this keeping the advertisers informed of what to advertise to the readers. This section shows that the readers like to enjoy themselves, likes to be informed on knew products and most importantly, shows the advertisers where to advertise, internet: 'Spends an average of 24 hours per day-That's almost 29 hours per week!'
This infomatio clearly shows the adverstiers where to advertise their products to their readers.
The third section on this reader profile is general infomation, genders, average age, working status etc. This infomation gives a general idea of the sort of readers that read NME magazine. The main infomation that would grab the advertisers attention would be ' Male- 69%, Working full time- 52% . This shows the advertisers their main audience, male and that judging by the statistics, their prodcuts that would be advertised by NME, would be sold due to a range of readers.
Then, below the third section is contact details for NME. I like how they've arranged this page. Letting the advisters, readers etc, read the infomation letting them know the statitstics of certain infomation, then placing the contacts below. Therefore after the readers of this page have read this infomation, they can easily make a decison or can contact NME, knowing all the certain infomation that they need.
Above the image is a range of different images, this showing the tabled infomation in a more publicised way. I think that this brightens and lifens up the page making the page more attractive to the audience of the page.
In conculsion i beleive that this readership profile is successfull in many ways. The layout of the page, how they place the infomation carefully, important, less important etc how they use images to lifen up the page. This reader profile tells exactly what the readers of NME are into, who they are, and how they will come across this infomation.

Questionaire

I decided to ask 20 people out of my target audience to fill out my questionnaire, so i could find out in detail what would appeal to them in a magazine. The questions vary from cover appeal to the ideal price.

Question 1, what kind of music genre do you listen to?
Punk   Rap    RnB   Pop     Heavy metal   Rock     Indie   Techno  MC       House  Hip hop   Reggae   Dance I asked this question first as the type of music which appealed to my audience, would be the base of my entire magazine, right down to the bands who appeared in my magazine. The answers i got back were, 2 people said Pop, 12 people said Rock and 4 people said indie.
I did not place this question onto my questionnaire but when i asked the interviewees about their choice, they agreed that it was based upon the artists they like. Katy Perry, My Chemical Romance, Blackout, The Drums and Florence and the Machiene.
In conclusion to this question, Rock is the most popular genre of music listened to from my target audience.
 From the extended question, i can also gather that this has to do with the diferent types of artists that belong to that genre.
Question 2,   What kind of music magazines do you read?
Kerrang!     NME     Empire    Q      Rolling Stones        MOJO        Rock Sound mag                 
 I asked this question because i can then understand their type of music more and explore the different layouts of the appealed magazines and apply them to my own music magazine.
The results i got from this question were 10 people said Kerrang!, 5 people said NME, 2 people said Q and 2 people said rolling stones.
I believe the reason behind the popular choice of the Kerrang! Magazine was the appealed choice of music. Kerrang! Is a specialised rock magazine so therefore I could have my magazine appealing to one type of music genre.


Question 3, who is your favourite artist/band? This question is somewhat linked to question 1, I asked this to gain an understanding of the music and the fans of the band.
The results I got back were 2 people  said You Me At Six,  3 people said Katy Perry, 3 people said 30 Seconds To Mars, 5 people said Rihanna and 4 people said  Kings of Leon. 

Question 4, Do you copy the artists fashion look?
This question was of course a yes or no mulit choice.  I asked this question because I wanted to see what kind of influence bands and artists have over their targeted audience.  All interviewees agreed that they didn’t copy their favourite band’s fashion, however has bought from their clothes line and sometimes  have a replica of a top worn in a music video or from an awards show.
In conclusion I have learnt from this question that the fashion worn by bands do not have a added effect on their audience, however the merchandise I.E clothes line, dose have an appeal to the their fans.
Question 5,  Would you catorgised yourself in any of these stereo –types?
Chav    Goth   Emo    Mosher    indie   pop princess       none       
Most of the interviewees had fun with this question, trying to categorise themselves appropriately in the  given stereo types.
10 people placed themselves in Mosher, 6 people placed themselves in Indie, 2 people placed themselves in chav  , 1 person said none and 1 person said Pop princess.
It helped them to place themselves in the stereotypes when I explained that it was mainly to do with the music they listened to. I.E Kings of Leon, Rock= Mosher,   The Neon, Indie= Indie etc.  However all interviewees emphasised their choice of stereotype was nothing to do with the fashion, just the music.  
In conclusion, I have learnt that the the most popular stereotype is Mosher, however only for the music and not for the fashion.

Question 6, What part of the magazine cover would appeal to you the most?
Image of the band         Freebie          interviews                  
I asked this question to see which part of the magazine appealed most so I can therefore, emphasis and sell that part of the magazine with more graphics and effect.
My feedback was a 8 people choosing freebie  and 9 people choosing the interview an 3 person chose the image of the band. However, most of the interviewees were intrigued to know what the freebie would be so when I explained it could stretch from a free download of an album from iTunes to chewy fruity sweets, they gladly chose that answer.
I again, had to clarify that the image of the band would be a free poster worth A3/ A4 which helped build the popularity of the answer.
In conclusion, the freebie was the best selling answer in this question. Therefore shows that best selling magazines are those who gives away best freebies.

Question 7, would you prefer a monthly or weekly magazine?
I asked this question to see how popular my magazine would be if either weekly or monthly.  12 people preferred it to be weekly while 8 people preferred it monthly.   When I asked why, the people who had chosen weekly explained that music charts and released singles could be easily updated and would be easier for the buyer to find out Information about the new released albums and singles.
In conclusion, a weekly magazine would be ideal for my target audience, as it would be easier to read about new releases of albums and singles.  From this question, I then had the idea to do a weekly magazine however have special editions at the end of every month or on special occasions, i.e new year or just have special editions three times a year to show  whats been happening in music so far from that point in the year.

Question 8, How much would you pay for the magazine?
For this question, I decided not to place multi choice answers because I wanted to see what would be ideal price to pay for the magazine.
The  prices I got ranged from 50p to £2.60. However more than one person chose £1.20- £1.50 as an ideal price for the magazine. The reasons for this was because the price wasn’t that expensive an wasn’t that cheap for the magazine.
In conculsion, the right price for my music magazine would be £1.20 to £1.50.

Question 9, what would appeal to you most on the front cover, the dominant image of an celebrity or the publicised interviews of artists?
This question was mainly to do with the style and ideal layout which would appeal more to the targeted audience. The majority of interwiees ( 14) chose the dominant image of  an celebrity while a minority of 6 chose the publcised interview of artists.
However all agreed that if the interviews was publicised with ideal buzz words an in graphics which made the interview stand out on the front cover and if it was an exclusive interview, then that would also appeal to them.

Question 10,
What would be a suitable name for a music magazine?
This question I believe was the most important question on this questionnaire. I believe that the name of the magazine is important as it’s the most important piece of information on the front cover, if it’s a really bad name, then I believe most people would not consider the magazine.
Most interviewees agreed to this question however only 4 people could not think of a name:
Micca                                       M.B (Music Beat)
Play Back                                             Music
Sound System                                     M.T.1 (Mic, Take, 1)
M.L.L (Music Life Love)                     Live beat (L.B)                       
M.S (Music Suicide)                          L.S.D ( Love sex drugs)
M.S.L (music Suicide Live)                 Make out  
?                                                           Live Kicks
Sound beat
Legend

In conclusion, I have learnt many things that would appeal to my audience if placed in a magazine. I have learnt about what would appeal to my target audience on the front cover, what would attract my audience to my magazine i.e. freebie etc. I believe that if I place all this information into my magazine, my magazine would appeal to the ideal audience.

college magazine

Magazine Front Cover Analysis


Because i started to create my magazine near Halloween i decided to base my front cover on a gothic halloween theme. I chose a black background to resemble the gothic theme of my front cover, also the colour white on the dominant image placed in the center of my magazine front cover, would contrast against the blackness of the background instantly making the front cover stand out on the shelves making the cover more appealing to the audience. I think this works effectively for it's suitable purpose, the colour black used for the background, creates the right theme for the magazine.
At the very top of the page is the phrase 'Halloween Special!!!' This is in a red italic font to again link in with the theme of halloween. The  colour red is constantly linked with blood and danger and the italic font creates a chilling style of writing which joined together links in with the theme halloween; This style of writing is perfect for this phrase as it physically shows the theme of halloween. This phrase and it's design effectively shows the theme idea of the mgazine, making it easier for the audience to understand what the whole layout of the magaazine is based on.
The dominant image is an image of the priory at Guisbourgh. I took and minulpiated the image my self, changing the contrasting settings on the image darkining the main object of the image and brighting the background light so the image itself has contrasting colours inside the image and creating a sense of mystery surrounding the main object in the dominant image on the front cover. This surrounding mystery of the image creates a theme of mystery and directly grabs the audience attention as they would want to find out why the image has been displayed and minulapted like that. This image is the most important object on the front cover, because it shows clearly the theme of the magazine. It's also one of the main sales point for the magazine as the audience will want to know the story behind the Priory.
 I chose a different option to display the name of my magazine. 'Prior' is placed at the left hand side of the front cover going downwards. I have used this  effect for the  originality, normally magazines place the name at the top of the magazine so it can be seen clearly for the target audience, however by placing the title of the magazine on the left hand side of the cover, the audience will Immediately want to read this magazine as its a fresh look upon the shelves.

On the opposite side of the magazine are the mini tasters showing the audience what is featured inside the magazine. The tasters are in a size 12 font so can be clearly read. The colour of the font is red again linknig in with the idea and theme of Halloween.  I think this works effectively on my magazine as the font colour is very bright and stands out to the target audience.  The taster are set out like a contents style, one after the other so the audience can read the tasters one after the other.  This again works effectivly because the tasters are grouped together so its easier for the audience to look and read them.  However, to make my tasters appeal more to my target audience, i would have added in images for the different tasters, again making them more appealing to the audience.
Below this is a quote used from one of the stories featured in the magazine, the quote is used as a hook line.
This quote is used in the same colour, red, to show that the quote is linked in with the theme of halloween.
The colour again, represents the point that the tasters and quote are both linked together, however the  quote is in a different font, again showing the audience that the quote is taken from a different story, and therefore isn't entirely linked with the tasters. The quote is placed above the barcode at the bottom of the page,giving the quote a sense of orginality. 

The barcode is placed at the bottom of the page, so the barcode isn't in the way, but is yet visble for the leagal requirments.
At the bottom of the left hand corner, theres the quote, 'prior's got talent!!!!'.This is in a bright yellow font so the phrase stands out to the audience. The bright yellow font shows that the phrase in't linked to any other of the magazine. The phrase is placed below the name of the magazine so the audience will directly see the phrase and so their eye contact will be immedatily drawn to the phrase.  By placing the quote in another bright colour, the quote stands out and creates a sense of idenity visible to the reader. By the colour of the phrase, the audience can easily see that the phrase 'Prior's got talent' isn't linked to any of the other text displayed on the magazine and therefore creates a feeling of suspense. By only having the phrase kept to a minium, it creates a sense of mystery and suspense what with the reader wanting to find out more about this 'talent show'. I beleive that this phrase is one of the most successful selling points of my magazine. This phrase alone creates suspense and on its own could acterually be described as a buzz word and a hook line, hooking the reader into finding the details about the talent show.
In conculsion, i think that this cover is successfull as it catches the audience's eye,  completes the aim and target set for the college magazine and shows a complete theme throughout the cover. The minlipuation of the dominant image on the front cover completes the front cover and brings the theme of the magazine together. The phrase 'Prior Got's talent' is a successful hook line, hooking the readers into finding out more about the details.
However, i beleive that this magazine front cover looks average. The front cover looks a bit bleak, because of there only being one image on the whole cover, the main background image.  To add a bit of colour onto my front cover, i could have added more images in, linked to the mini tasters placed on my front cover. If the tasters had images linked to the tasters, then the tasters would have appealed more to the readers of my magazine.

Photography

For this image, i chose to use a straight angle to make the passage way look bigger then it already was. This image also contains Juxtaposition balance, where the archway of the 'X' is bigger then the passageaway. Again by using a stright angle, it captures and creates Juxtapostion and gives the image a new sense of meaning and possible ideas created by the audience.
What I like about this image is the light at the end. It could be like whatever the audience's imagination decides it should be.





For this particular image I have zoomed the camera in so only the contrasting colours of the flowers will be the only objects that would appearing in the image. I have tried to cut out any unneeded background so the attention can be focused on the contrasting colours of the flowers.
I have chosen to focus on this particular image because of how colourful and eye- catching the image appears to be.  Stright way, this image can capture the audience's eye.
In one way this image has a frame. The frame is around the flowers, excluding anything else that would appear in the image. The frame has been added to, again, exclude any other background which not be necessary in the image.

images

 This image is a great example of  juxatapostion showing the contrasting size between the plants and the building. Because the buidling in the centre is the main attraction in this image, i have carefully selected a centre angle so the plants can give the building a great effect and show the building's size advantage.
The plants surrounding the building  also gives the vibe of a nature/ coutnry feeling to it and with
the contrasts of the blue sky with faint clouds circling around the building and the green is eye catching for the audience and creates a day dreaming mood for the audience.


This image is the only image that has been manipulated to make the image stand out to a paticular audience.  The lighting in this image has been made lighter to make the brighter colours of the bracelet's stand out, making the image more appealing.
The uneeded background has been cropped from the image, so the bracelets are the only object in the image, showing the audience that the bracelets are the only object's that they should be focusing on.The background colour has been darkned and the contrasting colours have been brightned so the bright colours                                         

Indie music research

 Indie music scene:The indie music scene usually comes from the term of independant music, artists who have just been discovered and artists who create a sense of music, away from the orginal pop, rock genres. Indie music is mainly classed in the middle of these two genres.  Another major defintion of indie would be that most indie artists are not connected with major record labels such as Sony and Univeral, just small record labels making the artists orginal and selected. I beleive that indie music is generally used through the british music industry, Indie hasn't really been that popular through the music audience, with new bands such as Florence and the Machiene, Marina and the Diamonds etc, only just brining a sound to the indie music scene.

The indie music scene was defined as late as the 1980s, as indie music was generalised through british bands, trying to accomplish a new sound on the music scenes. This music scene's popularity in the 90s through Frankz Ferdiand and The Killers, however, this bands defied the point of Indie, after being signed to major record labels and domianting the sales charts.
The differences between Indie music and commercial pop music, is that Indie music is more self expressed, written songs of their own instead of branded and materalised through the industry. Indie music is more scene, more private and local. While popstars such as Britney Spears,  Katy Perry and Rihanna embark on their UK tours around the main arenas in the UK, indie artists would stay more locally, organise gigs which would be more seculded for their music audience, the only main venues indie artists would play to would be the summer festivals.
 There are defintions in theIndie music scene. Indie rock and indie pop, these two genres being the most popular.  The difference between these two genres is  instrumentation or sound, as both genres include distorted guitar-based music based on pop-song conventions. The key distinction from how strictly they follow cultural constructions of rockist "authenticity". There is also indie dance, which comes from a fusion of indie pop and electronic/dance music. Crossover between electronica (mostly glitch) resulted in so-called indietronic, electronic indie or indie electronic, for example some artists on the German Morr Music label, or The Postal Service.

Indie Album covers: 

Ting Tings 2007                                                            Arctic Monkeys 2006

                                                                                                           

Killers 2008   

Indie albums reprsent the music they offer, orginal and creative. I have produced three examples of indie music albums,  showing the different types of genres in indie music. The Tings Tings, part of the Indie pop genre, Killers, representing Indie rock and Artic Monkeys representing Indie alternative. All three of these album covers attract and appeal to their audience in different forms and conventions.
The Ting Tings:
A bright red background, making the album cover stand out from the shop shelves. Pop albums tend to have bright colours on their background as to stand out from the competition of other ablums. The Ting Tings being no different , use a defiant red to draw attention to the album. Indie covers, are most known for being more creative using simple ideas, this album cover being no different. By using the effect of  looking like the name of artists have been stuck on to the album cover, creating a 3D and then having the name of the album wrote on a pair of hands is an orginal idea, which would attract the audience. The cover being so simple yet so orginal, no fancy fonts, buzz words or major images, just simple art used on the cover of an indie album cover. I beleive that this album cover is effective as it attracts it's audience, the design is so simple yet so orginal defieng the audience by using simple conventions such as using primary colours on the album.
Blue and red.Killers:The Killer's album 'Day and Age' is a mosiac image of a africa plain against a moonlight, creates a relaxing yet rocky atmosphere. The dull colours in this image, shows me (as a member of their target audience) that this album is a more rockier indie genre. The domiant colour in this image is purple, normally purple is connected to rock albums, showing the audience that this album has a sense of rocky music in this album. The use of other colours used on the cover, whites, green etc, shows the target audience that this album also contains elements of other music gneres besides rock, i.e indie.
The image used on the album, is so orginal and creative. Hence the whole idea behind the indie music scene. In conculsion i beleive that this album is effective as ti delivers the message that this album is full of rock indie music beats and appeals to the audience. By having a mosiac effect on the album, it stands out from the shelfss and attracts the target audience stright away.Arctic Monkeys:
I like this album more then the others, for the basics and orginality of this album cover. This album cover, stright away shows the target who the audience of this album, yet in a way, shows the roots and ways of life, this band has been Accustomed to.  The image of a man aged 29-35 smoking, represents  some, not all. working class middle aged men. When I (as an member of the target audience) see this album cover, it

Instinctively reminds me that this band is a British band which is not in the main stream of music, i.e pop, other wise there would be an image of the band in a posey pose trying to act ' non-  chalet '. However failing. This album cover out of the three, is the most representative album cover for indie music. It shows the orginality of music, yet so simple ideas. More importantly, that indie music is some what different to main stream music in the industry today. Yes some Indie bands are now managed by big music labels (The Killers managed by Island Music) however, classic indie bands such as Artic Monkeys, are still standing by their independant music label. This still creating the orginality of indie music.

Q magzine anaylsis

Q magazine is an alternative music magazine. It covers  all types of music genres from Rap to pop  to Rock.
On the cover of this month's magazine, Q shows the wide range of genres shown in the magazine. Lady GAGA representing pop,  Jay Z represnting rap David Ghorl from foo fighters representing Rock.   All three images are in a full shot, which means that the editor of  the magazine wanted the images to stand out and grab the readers attention, making the three images the more important images and infomation on the front cover. The editor did this knowing that it's advertising to new readers who like those kinds of music, this creating a wider fan base for the magazine.
The  image of  lady GAGA has been layered over the Q logo, showing the readers that the dominating image of the three music stars are the most important information on that front cover.
The logo for the magazine and the name of the magazine are both the same. Q. The Q is in a white font text surrounded by a red box, making the  white text contrast against the red and therfore making the Q eye-catching to passer-bys.
Below the logo Q, there are the headings for the three dominant images centered in the middle of the front cover.  Once again, all text are surrounding the images and hardly any text have been layered on to the three images, once again giving the impression that the three images are the most important information on the magazine.
All three of the headings are in a orangey colour accompanied by small black text. The headings are made to stand out to the readers by having them in an orangey text and making them into a big size font. The reason for this is to show the readers who don't know yet, who the three images are so the reader doeesn't have to go flicking through the magazine to find out who they are.
Below the headings is the bar code. This is a legal requirment for all magaziness, to have the bar code on either the back of the magazine or mostly the front  of the magazine.  On the bar code are the other legal requirements that all magazines have to have on the magazine, date, issue number and price.  These legal requirements are put in the corner so they can be easily found however they don't drag attention away from the main infomation placed on the cover.
Layered below the images is an orange banner with black text and white text in, The banner has a white cross with a black background attached on to it, i think this has been done to create an 3D effect for the banner, so the banner stands out from al lthe other big texts. Inside the organe banner, there is black and white text establishing who is being featured  for this issue. The black text stands out more clearer then the white text does, this showing that the infomation placed in the black text is more important, or that the words in black are part of a sentence and therefore you have to read the whole banner in order to establish what is  inside the banner. This is a clever straterdgy that magzine editors use to get the reader to read the whole banner instead of just snipets. Also the text in black are famous music stars, so the audience of the magazine would reconise them quickly and would want to read about them in the banner.
At the top of the cover, there is another black banner with white font and a semi circle cut into it. The black and white contrast against each other, making it easier to read the text and for the text to stand out ot the readers.  The text in white is the slogan for this month's edition of Q.  The orange semi circle contains the caption for the dominant images centered in the middle of the front cover.

NME Magazine analaysis

NME is a popular music magazine which features interviews from famous rock bands. The contents of the magzine includes gig context showing the readers which gigs are where, chart lists of favourite and popular singles and downloads forom the past week and interviews and letters from fans and readers who have complaints or fan mail which they would like to share with the magazine. The NME magazine is a conterversial music magazine and has a older audience, pressumably 14 years-30 years. I'd say this age because of the conterversial use of language used in some of the interviews i.e, 'Fucking' and 'Bitch' although this feature would appeal to them, however the actual  content of the magazine would not appeal tothem. I'd say 14 year olds would be old enough to understand to understand the content of the magazine as they would have more of a chance of listening to the music displayed in the magazine.
 Of course NME would appeal to older generations who still go to gigs and enjoy interviews from  the rock bands normally featured in the magazine. NME covers a wide range of rock bands dating right back to the 80s and has interviews with the bands all the time.
The front cover of the magazine is very basic, yet it appeals to the target audience. In the top hand corner of the Magazine is the tittle of the of the magazine; NME. This  establishes the idenity of the magazine. The colour of the name never changes so the readers can clearly idenitfy the magazine on the shelves of a convenice store. The colour of the name only changes for special editions with speccial guests or aniversarys.  The size of the name of the magazine is a  middle size, the name takes up the top left hand corner of the magazine, so the name isn't to big but yet is clearly visible to the readers. The contrasting colours of the white background and the red colour used on the font ,helps to make the name of the magazine to become more clearer.
Above the name of the magazine is the leagal requirments every magzine should have on their front cover; the date, number of issue and the price. This is situated above the NME so when the reader goes to see the name of the magazine they can immidatly look at the legal requirements. 
The background of this cover is white, making the name stand out even more with the red and white contrasting against each other. The dominant image of 'The Libertines' takes up the whole front cover, again an advertsing technique used by the magazine. The target audience will see this image, read the headline and sub heading and will immidiatly want to buy this edition of the magazine. The dominant image of 'The Libertines' takes up the whole front cover of the magazine so its clear that this is the main marketing technique used on the front cover.  The image cuts of part of the name of the magzine, but because of the colour of the name, contrasting against the whiote background the name is still visibly clear to the readers. Layered on top of the image are the headings for that photo, enticing the readers into reading/ buying that interview.  The subheading is above the acterual heading . The sub heading  in an italic font with gold writing symoblising royalty. This is showing that The Libertines are highly respectable in their genre of music. Another reason for the use of 'royalty font', could be irony. The Libertines are a rock band and most rock bands have public dramatic fall outs creating scandal and gossip among the music inudstry, the use of the heading could mean irony by stating that they do not stand together yet they stand against each other, this creating irony or sarcasm.
The sub heading being in a different font and above the actual heading could mean that the sub heading doesn't acturally have anything to do with the interview in the magazine and is used because its always linked with 'The Libertines'.
The heading is in white block writing making the heading stand out to the readers. Again this is another marketing technique used along with the dominant image of 'The Libertines'.  The writing is in block font so the readers can read the heading clearly and become hooked into buying/ reading the interview; if the font was in a posh ittalic text, then no one would be able to read it, there go no one would buy the magazine becuase they didn't know what the interview would be about.
At the bottom of the front cover are a string of images which come with their own headline. These images  are showing the readers who else is being interviewd in this magazine this is, once again another selling point making the reader want to buy and read the magazine. The headline for the different images are in yellow font colour, this making the text stand out because it's so small so its easier to read and can also stand out on the front cover.  The images are used to show who is being interviwed so the readers can reconise and will immidatly want to buy/ read the magazine.
At the top of the front cover is a  slip covering the whole top of the front cover. This slip is an advertisment showing the readers what else is inside the magzine. The slip is advertsing interviews from Leeds festival 2010, this being a popular music festival has its own logo and colour scheme making the  slip stand out to the readers, who have attended the music festival.  Two main headings accompained with the logo of the music festival is based on the slip, however that's all it takes to make the slip stand out from the magzine. The yelow text goes with the colour scheme of the music festival and the white text contrasts with the black background used on the slip so it makes the text stand out.
Next to the name of the magzine is the buzz word 'FREE'. This will directly grab the attention of the readers and will want them to buy the magazine to gain their 'freebie'.  The buzz word 'FREE' is advertising a free poster for every reader who buys the magazine.  The buzz word is in medium text so it can be readable and also it doesn't take up to much space on the front cover.  Once again the font colour is black so it contrasts against the white background. It could be  said that because the infomation is less important than any of the other infomation, its in a black font, whereas all the other infomation is in a coloured font.
Below the name for the magazine is a rosette like figure showing the colours for leeds festival  with guns n roses in the middle. By using these colours the readers can instinctivly know that the rosette like figure has something to do with leeds festival 2010. Also by using Guns N Roses in the middle of the rosette, the readers will be intrested about the interview with guns n roses and to see what they  thought about the guns n roses set.
In conclusion, this magazine cover is appealing to its target audience, by using different codes and conventions to make the cover appealing.  It uses different colours for certain types of texts, using different types of formations, i.e. layering images onto text.   I think the reason why this cover of NME is so appealing to it's audience is because it keeps to the minimalstic look while still gicving enough infomation out to appeal to its target audience.