Reader Profiles NME CHECK

The NME readership proflie is used so the NME can get to know their audience more. What they buy, what music they listen to, jobs, gender etc. This infomation and research can then help the people at NME to expand and change their magazine so it appeals more to the  target audience.
The first section on the readership profile is all about main products which the target audience have and would buy. Acording to this readership profile, the average reader would spend '£372' on clothes per year, a further '£667' on audio equipment, ipods, docking stations etc. So this section in the reader profile tells the advertisers that the main audience of NME would be full/ part time employees who have the 'cash to splash'.
Because this is the first and biggest section on the reader profile, this shows the advertisers the exact products that NME readers would be interested  in buying, therefore advertisers would know what kind of products to advertise in their magazine.
The second section in the NME reader profile is all about the readers intrest in technology. This section clearly tells the advertisers what kind of hobbies and intrests the reader's inkeep, whether it's sport or gaming on the Xbox.  This section includes statistics of how much the average reader uses the internet, what they do and do likes, this keeping the advertisers informed of what to advertise to the readers. This section shows that the readers like to enjoy themselves, likes to be informed on knew products and most importantly, shows the advertisers where to advertise, internet: 'Spends an average of 24 hours per day-That's almost 29 hours per week!'
This infomatio clearly shows the adverstiers where to advertise their products to their readers.
The third section on this reader profile is general infomation, genders, average age, working status etc. This infomation gives a general idea of the sort of readers that read NME magazine. The main infomation that would grab the advertisers attention would be ' Male- 69%, Working full time- 52% . This shows the advertisers their main audience, male and that judging by the statistics, their prodcuts that would be advertised by NME, would be sold due to a range of readers.
Then, below the third section is contact details for NME. I like how they've arranged this page. Letting the advisters, readers etc, read the infomation letting them know the statitstics of certain infomation, then placing the contacts below. Therefore after the readers of this page have read this infomation, they can easily make a decison or can contact NME, knowing all the certain infomation that they need.
Above the image is a range of different images, this showing the tabled infomation in a more publicised way. I think that this brightens and lifens up the page making the page more attractive to the audience of the page.
In conculsion i beleive that this readership profile is successfull in many ways. The layout of the page, how they place the infomation carefully, important, less important etc how they use images to lifen up the page. This reader profile tells exactly what the readers of NME are into, who they are, and how they will come across this infomation.